The University of Essex required a custom development that allowed them to add links to various chat services, like Live Chat and Unibuddy, via a dropdown menu. Several other clients have expressed interest in a similar feature.

Taking this feedback into account, the proposal is to offer a generalised feature that allows users to create custom menu items and populate them with options within a dropdown. This would allow users to create customised Call-to-Action (CTA) buttons that align with their specific goals.

User Stories

• As a prospectus editor, I want to add custom menu items so that I can directly link to resources or services that are particularly relevant to my organisation.
• As a prospectus editor, I want to customise the dropdown options under my custom menu items, so I can provide targeted CTAs to users.

Acceptance Criteria

• Users should be able to create a new custom menu item from the Prospectus Plus interface.
• Allow users to populate their custom menu items with a dropdown list of options/links.
• Provide a user-friendly interface for setting up and modifying these custom menu items.
• Custom menu items and dropdowns should be responsive and work seamlessly across different devices.
• Include a tooltip or help section explaining how to set up and utilise the feature.

Future Enhancements

• Add analytics tracking for each custom menu item to gauge its effectiveness.
• Allow for more advanced customisation such as different styles or icons for each menu item.

Risks and Dependencies

• Custom menu items should not interfere with the overall layout or design of the prospectus.
• Requires thorough testing for compatibility across different devices and browsers.